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Mini Moderns, by Absolute Zero Degrees

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Designers have looked to the capital city for inspiration in their new creations for this year’s East London Design Show.

From  the London Eye to the humble black taxi, contributors to the show have  incorporated some of London’s most recognisable sights into their  different pieces.

The  annual show comes, in true festive style, just once a year before  Christmas, and attracts work from some of the country’s best jewellery,  design and interior product designers each year.

A  popular local event, its cultural relevance is highlighted by the fact  that it is partially funded by the European Regional Development Fund.

As  is traditional, the show is to be held in Shoreditch Town Hall at the  beginning of the festive season and kicks off with a VIP reception and  opening on the 2 December.

Hackney  gets itself on the map in the show with illustrator Vic Lee‘s limited  edition prints of Church Street, Kingsland Road and Broadway Market up for sale.

Spitalfields  and Whitechapel are among the other East London areas to find  themselves immortalised in the show’s products, featuring on the works  of textile designer Gina Pierce.

Meanwhile,  homeware designer Michelle Mason has drawn on the much bemoaned London  transport system as inspiration, coming up with a series of tube route  cushions and London bus route mugs.

East London Design Show
Thursday 2 – Sunday 5 December 2010

Shoreditch Town Hall
380 Old Street
London EC1V 9LT

Admission: £5 Concessions: £3
Accompanied children under 15 free.

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